W3 | Defining my Target Audiences

After researching a lot more of the target audiences, I decided to pinpoint and highlight the information that are crucial for my user personas. I went back and fourth on what I needed to include in my user personas and I figured that the knowledge of my target audiences regarding to content moderators is something I need to especially emphasise. The reasoning behind why they have no idea of content moderators and their depths of knowledge of them. Content Moderators are people that most people know on the back of their head but they were never brought up into question during daily discussions, very few people take interest of them and these are the targeted audiences my installation aim to deliver to.

//Use Persona 1

For the first user persona, she is someone that is constantly online and she has came across videos of content moderators before but she never really done more research on them. She has misconception of content moderators but never take a heavy interest on looking it up online. Her goals and needs are to ultimately learn more about these people and have a clearer understanding of them. She has a heavier sense of feeling and the other traits such as curiosity and thinking is lesser as compared to feeling but still relatively high. Her knowledge of the subject matter is 50%.

//Use Persona 2

As for my second user persona, he is looking for a change of job and has happen to come across content moderators as a potential option. His thinking is more in depth when it comes to processing information but he has very few social media influence on the net hence he only has little knowledge on content moderators. His curiosity levels as well as his feeling levels are on an average level. Hence, he only does shallow research on the position. His ultimate goals and needs is to understand the workload and environment of the content moderators. His knowledge on the subject matter is 28%.

//Use Persona 3

For my third user persona, he is a businessman that has little to no social media influence and has zero knowledge on content moderators. His goals is to understand more on content moderators without the effort of him searching it up himself.

I designed the layout this way as it is easier for viewing and only provided necessary information that is relating back to my project goals. The template design for the user personas are designed with Adobe illustrator in a distinctive style that suggest the moodboard of my project theme. Overall, I'm confident that the target audiences I'm defining are clear and true to the purpose of the project and satisfied with the design of this part of the pitching deck.