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W4 | Defining Project Rationale; What is the purpose/drive?

  • Writer: Soo Zhi Jing
    Soo Zhi Jing
  • Jun 30, 2020
  • 1 min read

I have collected my thoughts and ideas and finally started creating my pitch deck that solidifies all of my research and thinking behind the project. Through the past meet up with my advisor as well as the specialists, I gathered a sense of constantly asking myself: why? What is the selling point? What do I want my targeted audiences to feel afterwards? What is the most prominent feature of my project? I fought through my thoughts and finally I can safely say that I am proud to present pitch deck.



//Installation Structure (Mobile Platform)

The rationale behind the mobile platform is that the visuals can be more dynamic in the storytelling. The mobility can induce a more immersive experience for the users and it can support the storytelling better. I was inspired by the projection mapping short film "Mamoon" but instead of having their platform mobile, their cameras were moving to capture the essence of the storytelling, ultimately it is a short film. Since mine is a projection mapping showcase, I wanted this fluidity demonstrated in the platform I'm building. Also, the reason why I want the structure to be at the corner is because metaphorically, corners are signifying being "cast aside" and content moderators are often cast aside too. The use of the corners are also beneficial to the mapping because this way I could utilize the wall as well. I want the whole structure of the installation to have its meaning as well and hence this idea came came to me.


Ultimately, my project is an expression of what I feel deeply about and I want to share this to the world.



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